Seal-Once™ in the News: Press Releases and Media Highlights
See our video section for Seal-Once clips and features.
Contact: Henry R. Croteau, President
Phone: 603-669-8786
Fax: 603-669-9048
products@seal-once.com
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Seal-Once Featured on "thisoldhouse.com"
www.thisoldhouse.com, September 25, 2009 – product review posted by Tom Baker
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Seal-once: long-lived waterproofer for wood
I love the look and the feel of wood, so I'm always looking for ways to protect it from water whenever I'm using it outdoors. That's why when I discovered Seal-Once Waterproofer for wood a couple of years ago, I was eager to give it a try. Its clear, water-based formula, a combination of super-small co-polymer molecules, as well as borates, and other proprietary chemicals, is designed to penetrate deeply into wood fibers (up to 3/8 inch) and protect them from moisture and mildew for up to 10 years. I haven't been using for that long. But three summers ago I brushed is on my new fir porch decking before painting it, and it still looks as good as new. Read Full Article on thisoldhouse.com
Seal-Once Announces New Facility in Auckland, New Zealand
Manchester, N.H. – January 30, 2007 – New Image Coatings, LLC, a manufacturer of a variety of non- toxic, eco-friendly, waterproofers for both wood and concrete, announced today that it has opened a new marketing, sales and manufacturing location in Auckland, New Zealand. Henry R. Croteau, President of New Image Coatings introduced Mr. Peter Ward as President of New Zealand Operations. “An earnest drive to preserve the beauty of New Zealand by maintaining green standards was a perfect fit for Mr. Ward and the Seal-Once product line.” Read Full Article
Manchester Union Leader, N.H. – July 3, 2006 – Benjamin Kepple, UL Staff
MILLYARD FIRM ON FAST FORWARD
New Image’s deck products gain, offering sales from NH to Hawaii.
A 2-YEAR-OLD Millyard-based startup that bucks the trend for deck treatments and wood or concrete waterproofing products said it will soon have its Seal-Once waterproofers available at the Agway chain of lawn and garden stores.
It’s a deal with huge potential — 550 stores in New England and the mid-Atlantic states — for New Image Coatings LLC, which had already enjoyed considerable growth over the past year.
Major-brand competitors have one thing in common — strict toxicity warnings and environmental concerns printed on their labels. New Image’s products are non-toxic, and the company says it is now working on marketing Seal-Once, which is also far more durable than similar products, as a premium product in a largely commodified industry. Read Full Article
Manchester Union Leader, N.H. – July 10, 2005 – Denis Paiste, UL Staff
Waterproofer makers feel they’re on to something big. Eco-friendly product: Seal-Once penetrates wood and masonry and is touted as not being harmful to plants, pets or fish.
ENVIRONMENTALLY FRIENDLY, long lasting and cost effective, Seal-Once is going to transform the market for wood and concrete waterproofers, according to Henry R. “Hank” Croteau, president of New Image Coatings in Manchester.
“This is not a coating, or a sealer, this is a true waterproofer, and it penetrates,” Croteau said in a recent interview. “Technically, you could build a house and put this on all your cedar shakes or all your clapboards and then paint or stain on top of that,” Croteau said. Read Full Article
Seal-Once Revolutionizes the Waterproofing Industry
Manchester, N.H. – June 23, 2005 – New Image Coatings, LLC, a manufacturer of a variety of non-toxic, eco-friendly, waterproofers for both wood and concrete, released Seal-Once, a new class of waterproofers that outperforms all products on the market today, while eliminating many health and safety hazards associated with current products being offered by Behr, Cabot, Thompsons, Woodman, and other competitors. Read Full Release
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